Sponsored Stories
Custom content utilizing authentic storytelling to drive potential travelers to your destination
REACHES AUDIENCES THROUGH MULTIPLE CHANNELS
Connect with engaged travelers through email. Reinforce your message across social channels and drive traffic via the Travelzoo website.
USES STORYTELLING TO DRIVE AWARENESS
Our editorial team collaborates with you to develop an authentic, content-rich story for your destination supported by inspiring photos and video.
DRIVES RESPONSE
Calls to action embedded in your custom content drive response directly to your website.
SPONSORED STORIES EXCITE AND INSPIRE TRAVELZOO MEMBERS, GENERATE BRAND AWARENESS AND INSPIRE VISITATION THROUGH:
LONG-FORM STORYTELLING
Topics that ignite member imaginations.
Dedicated Travelzoo producer brings your story to life.
FORMAT
Up to 1,300 words.
Up to 10 images.
Up to 12 live links.
Supplied (Travelzoo approved).
30-second video accepted.
RETARGETING
Pixels allowed with permission.
TRACKING
ADARA Impact and Arrivalist pixels allowed with permission.
REACH
5,000,000 total impressions.
CASE STUDY: SPONSORED STORIES
Visit Savannah Increases Brand Awareness with Sponsored Stories
Visit Savannah wanted to inspire travelers to visit and drive incremental bookings to Savannah. Travelzoo wrote an article that highlighted Savannah’s main attractions and educated travelers on their unique activities.
The Results
- 806,499 impressions on social media
- 2,083,000 impressions on travelzoo.com
- 125% increase in year-over-year search queries
We recommend Sponsored Stories for:
“We approached Travelzoo with a goal to create awareness and inspire visitors to come to Savannah and the Sponsored Stories program exceeded our expectations. Travelzoo engaged users on social media with a unique native content feature, which resulted in an increase of people searching for Savannah vacations.”
ZEEK COLEMAN
INTERACTIVE MARKETING MANAGER
VISIT SAVANNAH