CASE STUDY FOR DESTINATIONS/SPONSORED STORIES
U.S Destination Raises National Awareness
THE OBJECTIVE
A U.S. destination marketing organization wanted to build awareness for their national campaign, while inspiring new travelers to visit their destination.
THE CAMPAIGN
They utilized Sponsored Stories to tell about the destination in a unique and compelling manner.
The Results
- 11 million travelers reached
- 4:12 minutes spent on page
- $0.45 cost per inquiry – 55% lower than average CPI