Arizona 5-Star Spa Reopening Promotional Campaign

Travelzoo members spend more than the Travelzoo spa voucher

OBJECTIVES

Assist in the reopening of this spa by creating an actionable spa experience for Travelzoo members to purchase and enjoy. Two-week flash sale pricing was implemented before reverting to a higher price point with a year-end redemption window to allow for flexibility in booking appointments.

THE CAMPAIGN

Travelzoo members are among the first to unwind at this “top-notch” Scottsdale spa with a fully refundable offer. For a limited time, select 60-minute spa treatments were available for $109, valid Sunday-Friday, before increasing to $119 after two weeks. Saturday spa days were featured at $129 for tiered pricing options to appeal to a wider audience.

EXPERIENCES SOLD 445+

REVENUE $48,000+

LOVED IT 96%

PLAN TO RETURN 96%