CASE STUDY FOR HOTELS/TRAVELZOO GETAWAYS

Las Vegas Hotel Books 10,500 Room Nights in 10 Days

Travelzoo Getaways Las Vegas Ballys

THE OBJECTIVE

A Las Vegas hotel wanted to drive occupancy during need dates.

THE CAMPAIGN

They launched a Travelzoo Getaways campaign promoting a $56 per night value package, including two buffet passes. Upsells were available for $115 per night weekend stays, and $139 per night in upgraded deluxe rooms with marble bathrooms.

   The Results

  • 10,563 room nights
  • $650,000 in incremental revenue
  • Average off price of $64
  • 93% of guests enjoyed their experience and 91% plan to return

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