CASE STUDY FOR SPAS/LOCAL DEALS

Florida Resort Generates $240,000+ with Spa Cross-Promotion

Travelzoo Spa Florida

THE OBJECTIVE

A Florida resort needed to drive incremental business to its on-site spa.

THE CAMPAIGN

They promoted a $149-per-night offer including a $100 resort credit that could be applied toward treatments at their on-site spa. The offer also cross-promoted a $79 spa package for a massage or facial at ‘One of America’s Best Spas’ (Mobile Travel Guide).

   The Results

  • 1,200 spa vouchers sold
  • $238,734 in total incremental revenue
  • 44% of voucher users were first time guests of the spa

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