CASE STUDY FOR AIRLINES/NEWSFLASHTM
European Airline Stimulates 943 Incremental Bookings
THE OBJECTIVE
A European carrier needed to stimulate incremental demand from specific markets.
THE CAMPAIGN
They launched a NewsflashTM to promote fare sales from Los Angeles and San Francisco and utilized new 30-day cookie tracking to understand sale effectiveness.
The Results
- 62,000 clicks
- 943 incremental bookings
- $471,000 in revenue