CASE STUDY FOR AIRLINES/NEWSFLASHTM

European Airline Stimulates 943 Incremental Bookings

THE OBJECTIVE

A European carrier needed to stimulate incremental demand from specific markets.

THE CAMPAIGN

They launched a NewsflashTM to promote fare sales from Los Angeles and San Francisco and utilized new 30-day cookie tracking to understand sale effectiveness.

   The Results

  • 62,000 clicks
  • 943 incremental bookings
  • $471,000 in revenue

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