CASE STUDY FOR DESTINATIONS/FEATURED DESTINATION
Caribbean Achieves Branding and Tactical Goals
A Caribbean destination marketing organization wanted to educate travelers on it’s unique island offering, drive traffic to their website and bring new visitors to the island.
They utilized Travelzoo’s Featured Destination product to highlight key points of difference for the destination and showcase compelling offers to drive incremental bookings.
- 49% click-through to the destination’s website
- Average time spent on page: 3:08 minutes
- 229 incremental trips booked