CASE STUDY FOR VACATION PACKAGERS/TOP 20® AND NEWSFLASHTM

Canadian Vacation Company Generates Nearly $2,000,000

Travelzoo Vacation canada

THE OBJECTIVE

A Canadian vacation company needed to stimulate high-volume demand for sun packages over a 6-month period.

THE CAMPAIGN

They launched a 6-month Travelzoo campaign utilizing the Top 20®, NewsflashTM and Travelzoo website placements to merchandize offers featuring sun vacations in Cuba, Dominican Republic, Jamaica, and Mexico.

   The Results

  • $1,920,000 in total revenue
  • 1,600 bookings

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