CASE STUDY FOR HOTELS/HOTEL PLATFORM

Arizona Resort Generates $100,000+ in 10 Days

Travelzoo Hotel Platform - The Boulders Waldorf Astoria

THE OBJECTIVE

A five star Arizona resort wanted to stimulate incremental bookings for select low occupancy dates during slow season, increase ADR for higher demand dates by upselling premium rooms and encourage ancillary on-site spend by offering nominal resort credit.

THE CAMPAIGN

They promoted a $99 bed and breakfast package for select dates in July and August on the Travelzoo Hotel Platform. Upsells were available for $149+ for additional stay dates in June, July and August.

   The Results

  • 458 bookings
  • 779 room nights
  • $101,000 in gross revenue in 10 days
  • 30% increase from lead-in rate
  • Average lead time of 96 days from booking to stay

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