CASE STUDY CRUISE COMPANIES/NEWSFLASH

Alaska Cruise Books 433 Passengers in 7 Days

Travelzoo Cruise Newsflash

THE OBJECTIVE

A cruise company needed to drive bookings for an Alaskan cruise departing from Vancouver.

THE CAMPAIGN

They launched a NewsflashTM campaign geo-targeting specific Travelzoo members likely to book. The campaign included a 14-day cruise for $698 with upgrade options.

   The Results

  • 433 bookings
  • $569,000+ in incremental revenue
  • Average booking price: $1315 — an 88% increase from the lead offer

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