CASE STUDY CRUISE COMPANIES/NEWSFLASH
Alaska Cruise Books 433 Passengers in 7 Days
THE OBJECTIVE
A cruise company needed to drive bookings for an Alaskan cruise departing from Vancouver.
THE CAMPAIGN
They launched a NewsflashTM campaign geo-targeting specific Travelzoo members likely to book. The campaign included a 14-day cruise for $698 with upgrade options.
The Results
- 433 bookings
- $569,000+ in incremental revenue
- Average booking price: $1315 — an 88% increase from the lead offer