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Case Study of the Month

Case Study

Miami Beach Restaurant

The Campaign

A Miami Beach promoted a $99 dinner for 2 (reg. $198), including two appetizers, two entrees, two desserts, and two glasses of wine per person from a hand-picked selection of wines.

The Objectives

  • Attract locals and earn their loyalty
  • Reach high spending travelers in vacation mode
  • Create a quality dining experience with room for ancillary onsite spend

The Results

Experiences Sold
Experiences Sold
Incremental Revenue
Incremental Revenue
New Guests
New Guests
45% were first time visitors